
Augmented Reality | Virtual Reality | Ideation | Writing | Directing
Project Info
Website
FolkSecrets.com
Timeline
June 2017 - July 2018
Role
Creative Director / Editor / Cinematographer / Actor
American Advertising Awards:
Jef Fontana Humor Award
Art Direction: Gold
Interactive campaign: Gold
Webisode series: Gold
Illustration series: Gold
Sales Kit: Gold
Folk Secrets Codex app: Silver
Featured in:
KFOR TV
Oklahoman
Tech Center Launch Event
KOMA Radio
405 Magazine
Project Portfolio:
Folk Secrets
Folk Secrets was an Oklahoma-history based treasure hunt, presented as a show on Facebook. But unlike most TV shows, viewers actually participated by hunting for the treasure with a time-traveling Folk Secrets Codex AR app. The hunt spanned three seasons beginning in June, 2017 and culminating in July, 2018. The first two seasons centered on the Cleveland County area with Season Three covering the entire Oklahoma City metropolitan area. Each week viewers watched the latest episode of Folk Secrets on Facebook and then went hunting for clues to find the treasure. Along the way they scanned signs, markers and landmarks with the Codex App to reveal augmented reality clues and open time portals, where their knowledge of Oklahoma history would be necessary to make progress.
The first person to find the treasure wins $1,000 and can select from an approved list of charities to donate $4,000 (the treasure). Funds are provided by numerous Oklahoma businesses underwriting the project.
It has won 11 American Advertising Awards: 6 Golds, 3 Silver, 1 Bronze, and the Jef Fontana Humor Award.







































