Virtual Reality | Ideation | Writing | Directing | QC | Prototyping
Project Info
Client
Walmart
Role
Creative Director
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Walmart's Immersive Training
Soon after joining Strivr as a creative director in January of 2019 I joined the internal Walmart team to help lead the creative on the immersive training. I worked on numerous experiences and had a variety of responsibilities.
"Today, Walmart stores across the U.S. have 17,000 Oculus Go VR headsets equipped with Strivr training. Associates will be able to access training on demand, with fewer needing to travel to Academies to take advantage of Immersive Learning opportunities. Nearly 1.4 million Walmart associates will undergo VR training in 2019,"
- In the footsteps of trailblazers: How Walmart embraces Immersive Learning
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Directed and designed immersive and interactive educational narratives for and pitched concepts to customer stakeholders
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Co-led project development through conceptualization, script writing, storyboarding, UX design, production, and post-production
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Oversaw technical crew across various stages of live production directing actors and voice over artists for optimal performance in VR
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Led quality control on immersive experiences identifying areas for improvement
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Co-developed experiences with instructional designers to ensure the creation of best in class learning experiences while maintaining the narrative flow of every experience
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Collaborated cross-functionally with Data, Design, Instructional Design, and Solutions teams to design content that best utilize the impact of immersive technology
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Developed and maintained project budgets alongside production coordinators
